UNSPUN was invited to participate in a pop-up at Landmark's BelowGround booth. This was an excellent opportunity to push our most recent product - a gift kit onto a high-traffic mall - The unspun journey of scanning and customising jeans is better gifted than purchased.

In store, we created personalized merch - lazering customer’s names on keychains, t-shirts, bags, memorable retail moments. The booth decor and graphic design assets were designed on Figma and Adobe Illustrator. A garment label-style explainer insert was designed to streamline the purchasing process to potential first-time customers. Denim was incorporated throughout the touch points, including the side-booth mirror.

View activation press-release here